After months of caution on public transport resulting in the inflated use of cars, it has become increasingly important to instil confidence back into the commuter and leisure traveller and encourage greener ways of moving about the city.In collaboration with creative agency Jam and the in-house team at TfGM, we handled all elements of their “It’s Time To…” campaign whether it was photography or film, to encourage different age groups and professions back onto public transport and greener ways of travelling.
TFGM tackled this campaign in two phases: Phase 1 was to encourage shorter journeys to work or to meet people they haven’t for a while, and phase 2 was to encourage longer journeys from the outskirts of greater Manchester to the centre, with larger groups and for more casual leisure activities such as shopping and after work drinks.
Another aspect of phase 2 included videos to encourage commuters on the trams to wear a face covering, which is required in Greater Manchester.
“A particular challenge of this shoot was the logistics and speed in which it needed to be done. We had to move around greater Manchester with multiple locations and actors for each day, making it a team effort for all of the Anattic production crew to pull it together across both phases – but we pulled it off!” – Alice Halstead, Producer
It was a privilege to also be able to feature many small, local business in Greater Manchester, such as the Northern Lights florist, Anastasia Beauty, Common Ground, Tasty Records and Idaho.
“Every location owner was extremely accommodating and made our visits to each very pleasant, making us very grateful to be based in Manchester” – Alice Halstead, producer.
It was amazing to be able to work alongside TFGM, a company when in Manchester you grow up knowing and using every day, and to be able to contribute to such an important cause of easing the nerves of commuters and supporting greener travelling.