LOVE | Valentine's Campaign

  • Client: ellesse
  • Director: James Copson
  • Producer: Matt Page

Copson defines the word ‘love’ through thought provoking visuals that reflect the excitement and boldness associated with ellesse and all things romance. Infatuation, passion, chemical attraction and desire are all themes that drive the human race’s decisions and motivation, explored in this eclectic mix of visuals. Love sends you on a rollercoaster. It’s a chemical attraction and desire that drives the human race’s decisions and motives. It sparks invigorating feelings of joy and loss. Love is when your heart stops and butterflies flutter in your stomach.

Covid-19 created a void of physical connection. The short advert features real life couples and celebrates the physical side of love, as well as its emotional and metaphorical meanings.

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