Manchester Ardale
Your City, Your Centre
Director James Copson delivers a series of short social videos to build an emotional connection between the audience and an iconic, historic shopping centre, widely known as the heart of the city. Featuring real Mancunian people, the videos were designed to deliver a natural and raw feel, capturing a mixture of off-the-cuff moments of each character’s real personality complimented by sound bites of what Manchester and the Arndale means to them.
This campaign was released in two stages to help drive foot fall back into Manchester’s famous Arndale Centre after the relaxation of lockdown rules during the Covid-19 pandemic.
