St Hugo x DR3 II

The Ricciardo Decanter

  • Client: St Hugo
  • Agency: Emotive
  • Creative: Ben Clare
  • Production House: Anattic
  • Director: Matt Page & James Copson
  • Directory of Photography: James Stier
  • Producer: Matt Page

The second edition collaboration of Australian Formula 1® driver Daniel Ricciardo and St Hugo wine has finally dropped. Matt Page and James Copson team up once again to direct an authentic and humorous script by Emotive’s creative Director Ben Clare. A little flexibility, as usual, for Daniel bring it to life in his own way and introducing the exclusive ‘Ricciardo Decanter’ – a shoe shaped glassware inspired by Ricciardo’s shoey challenge.

Quick witted, off the cuff and natural, Daniel delivered a combination of scripted dialogue with real and authentic outtakes that present his real passion for wine and life. The entire shoot was live-streamed to the creative team at Emotive and client St Hugo, in Australia.

Want to collaborate on your next project? Get in touch