St Hugo

Authentically Daniel

  • Client: St Hugo
  • Agency: Emotive
  • Production House: Anattic
  • Director: James Copson & Matt Page
  • Producer: Matt Page

ames Copson and Matt Page team up to co-direct this short commercial for Australian wine brand St Hugo, featuring the one and only, Australian Formula 1® driver and all round top guy Daniel Ricciardo. Promoting the launch of the DR3, St Hugo’s first ever collaboration series with Ricciardo, Anattic partnered with Emotive creative agency and Ricciardo – his true, loveable, funny and charming personality shining through.

Matt and James’ ability to capture Ricciardo’s natural rapport with the camera presents the relaxed, friendly and fun nature of the global superstar. The creative, written by Emotive, introduces Ricciardo as a ‘know all’ wine sommelier, before snapping out of a character that just isn’t true to him. We then see Daniel as his natural self as he explains the partnership and the reasons he has teamed up with St Hugo.

Well accustomed to late night (or ridiculously early) phone calls with clients and friends on the other side of the world, Anattic are able to deliver high-end commercial production for international brands.

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