New Balance

Dizzy Heights Launch Campaign for the Tekela and Furon Boots

WHAT WE DID

Photography
Video Campaign
International
Production
Out of Home Media
Multi-Lingual
Social Campaign
Location Sourcing

The Anattic team travelled to London, Munich, Lille and Liverpool in just over a month with the excellent photographer Claire Pepper.

Claire delivered exceptional results with each of the talent, using sports choreographers to find the perfect postures for the most perfect set of images.

Challenging and exciting briefs lead us across Europe from a rooftop pitch in London to a tower block skyline pitch in Munich, over to Lille’s training ground in northern France and finally to a community stadium in Liverpool.

New Balance Football launched the Dizzy Heights campaign with the Tekela boot, challenging the common perspectives to give the sensation of height. Then to Furon boot representing that a top of the world feeling by shooting these shots amongst European rooftops.

VIEW NEXT PROJECT